A NEW image for Minehead aimed at raising its profile and attracting more visitors was unveiled this week with a new logo which it is hoped will featured on a wide range of promotional material from keyrings and T-shirts to flags.

The chosen design, featuring the colours and charac­ter of the local landscape and chosen after four options were put forward in a public consultation exercise, will be rolled out to boost a new themed promotion being marketed as ’Minehead Bay’.

With the tagline “Discover Hidden Treasure”, the new design aims to put the spotlight on Minehead and link it with its surroundings.

Minehead’s Coastal Communities Team (CCT) is leading the initiative.

Research agency Flotilla Media started work on the project late last year, and Advertising and design agency RH Partners has worked in collaboration with Flotilla Media on the development of a brand strategy and new logo.

The brand development is part of Enterprising Minehead, a partnership project between West Somerset Council, Minehead CCT and partners including representatives from the business, voluntary and leisure sectors.

The initiative will include the re-development and refurbishment of the seafront, a tourism training academy, the development of a business improvement district (BID), new events, a heritage trail and branding and marketing activity.

Funding includes £501,000 from the Hinkley Point C Community Impact Mitigation (CIM) fund, almost £80,000 in Leader funding - EU money allocated to help rural areas – and £130,000 from the Government’s Coastal Communities Fund.

* What do you think of the new branding? Email news@wsfp. co.uk with your views.