BUSINESSES in Porlock are backing a campaign to support locally owned concerns in the wake of the buy-out of the village's Londis store by supermarket giant Tesco. The High Street shop re-opened on Wednesday as a 'One Stop' outlet following a two-week re-fit. But the sale to the UK's leading food retailer had previously sparked concern amongst many local people. Porlock Tourist Association chairman Roger Barbee, who is among the critics, said he feared the village's reputation for supporting a wide range of local shops, from a butcher and bakery to a newsagent and pharmacy, could be under threat from the introduction of an outlet selling "virtually everything but at much cheaper prices". Mr Barbee has already vowed he will not use the One Stop - a stand he claimed would be taken by several other people in Porlock. But now his association, which represents the majority of businesses in the village, has launched a campaign to raise awareness of the need to support locally owned businesses. Posters have gone up around the village and are in the process of being sent to accommodation providers and campsites across the district. "All but two of our members are displaying the posters and many accommodation providers have promised to put them in room folders for their guests to see." "We are trying to do this in a positive way and encourage support for the businesses generating income that will largely remain within the community, rather than disappearing out of the area. "I accept that there are still mixed feelings about Tesco taking over this shop and that not everyone feels like I do. "But this is just suburbia at its worst. People come to Porlock to get away from an urban shopping scene."