SPOTTING the signs of financial abuse is at the heart of a new national campaign supported by Avon and Somerset Police and Crime Commissioner Sue Mountstevens.

Action of Elder Abuse urges older people and their families to learn what to look out for.

Data from the charity suggests that as many as 1,468 older people across Avon and Somerset may be currently experiencing financial abuse.

Typical financial crimes perpetrated against older people include:

* Fraud, forgery or embezzlement.

* The misuse of proxy decision making powers.

* Doorstep crime’ such as bogus tradesmen and postal, phone or internet scams.

Mrs Mountstevens said: “Elder abuse is a big problem and one that often goes unreported so I’m very pleased that Action on Elder Abuse is raising awareness of the issue and what local people can do to combat it.

“Any form of abuse is completely unacceptable and it fills me with sadness to think that this cruelty happens to members of our elderly community.”

She urged anyone who is being abused or who thinks an elderly friend, neighbour or relative is at risk of or being subjected to abuse, to report it immediately.

Action on Elder Abuse operates a confidential helpline – 080 8808 8141 – offering advice and support on all aspects of elder abuse.