SIR — Well done Butlins on their Red Arrows Day.

In 40 years of living and trading in Minehead, I have never witnessed such an outstandingly successful day for the town.

The roads started filling, the park and ride swung into action and all the contingencies Butlins had planned along with their partners to make the day a good one, fell into place.

As a peripheral shopkeeper and bystander at the top end of town, it was an amazing spectacle.

Yes, Minehead Radio was open for business (I'd let the rest of the staff have time off to view), but along with every other shop we just left our premises at 2.50pm, empty but open, and found the nearest vantage point. The top end of town was, in effect, deserted.

My staff eventually returned an hour later with stories of a packed seafront, bars and cafés full and celebrating a bumper day. The wow factor was evident in their eyes.

Leaving them for the last hour of business, I went home, changed and took myself to the top of North Hill for a run.

Normally a tranquil place, cars were still snaking their way back into town, more than I've ever seen for the Beacon to Beach Race. All occupants had smiling faces.

There are rumours that Butlins may like to repeat the day again next year. I do hope so.

Regardless of the Red Arrows, Minehead secured £20,000 worth of free advertising from the event.

I say to Butlins, pass the hat around. You've started a new festival Minehead can lock on to. Commerce and council must put their ten pennyworth in.

I was impressed with the effort by all parties this year, but let it be a starter for ten.

Julian Highfield? Thank you.

Graham Sizer,

Minehead Radio,

Minehead.