Organic dairy and vegetable farmer Simon Wetherall is the NFU Somerset chairman for 2002.

The 35-year-old is from Hewish, near Crewkerne, and has been described as "an organic farmer with his feet on the ground, who recognises there is a place for regular farmers too".

One of his major concerns is to keep consumers well-informed about issues surrounding farming, food production and the countryside.

"We are agri-businessmen in a global market and we have got to work together to drive home our plus points to customers and the Government," he said.