BRIDES in West Somerset can help a local food charity if they purchase their wedding dress before the end of the month.

Somerset Bridal owner Debbie Shelley has vowed to give a luxury Easter egg to the West Somerset Food Cupboard every time she sells a wedding dress until March 31.

Ms Shelley’s bridal shop in Alcombe, Minehead, has launched an Easter campaign titled ‘Bunny Kisses, Bridal Wishes’ to celebrate a season of new beginnings.

Brides-to-be can visit the boutique to find their dream wedding dress and ensure a chocolate donation for the food bank, which appealed last week for help to make sure the families it supports did not miss out on an Easter treat.

An Easter egg will also go to every bride who purchases a gown during the month.

Ms Shelley said: “We wanted to do something a little different this Easter, something that celebrated our brides but also gave something back to the community we are so proud to be part of.

“West Somerset Food Cupboard does incredible work for local families and we thought what better time than Easter to show our support?

“Every bride who says ‘yes’ in our shop this March will be helping to bring a little extra sweetness to somebody who really needs it.”

The food cupboard, which received the King’s Award for Voluntary Service in 2023, supplies essential weekly food parcels for hundreds of families across West Somerset experiencing food poverty.

Ms Shelley said she hoped the Easter egg donation would help to provide a seasonal treat to those who might otherwise go without.

She said brides wishing to take part in the promotion should book an appointment at Somerset Bridal’s boutique or its sister outlet, which were next door to each other, and buy their dress before March 31.